Call for Proposals For Provision of Game Design, Creation and Coordination Services Framework Arrangement

Reference: NL-HO-0006


War Child Holland (WCH) is a non-governmental organisation, investing in a peaceful future for children affected by armed conflict by focusing on education, psychosocial support and enhanced protection. We use creative methods to empower children, young people and their communities to become socially active and to achieve positive and lasting changes in their lives. WCH is both self-implementing and cooperates with a variety of partner organisations in 13 countries around the world. Our Head Office is based in Amsterdam. Please see for further details of our work.

More than 35 Million children worldwide are denied schooling due to conflict. War Child, together with stakeholders from the public and private sector, has developed a breakthrough innovative education project called Can’t Wait to Learn. The project, a tablet based educational game for out-of-school children, has been successfully piloted in Sudan, and is now taken to scale to reach children affected by the Syrian refugee crisis and South Sudanese refugee children in Uganda. Major supporters including USAID, IKEA Foundation, the Dutch Postcode Lottery, and have committed support to the project. Can’t Wait to Learn is part of the Humanitarian Education Accelerator led by UNICEF and UNHCR and funded by DFID. Our aim is to take this project to scale and to reach many more children in the years to come.

Can’t Wait to Learn (CWTL) proposes new cost-effective solutions to the urgent challenges facing education for children in emergencies. By utilising innovative technological solutions with a focus on serious gaming, CWTL has the potential to provide out-of-school children with access to education opportunities, especially in rural areas where no formal schools exist. The programme uses education technology as part of a model of education which is offering certified curriculum level content through applied gaming and personalised pupil engagement. The programme uses a range of innovative, results focused approaches: combining context specific applied gaming and community-based facilitation instead of waiting for formal schools to be built; a strong innovation management staged approach to growth with rigorous appropriate research; and focusing on getting the right partnerships in place.


War Child Holland works through commissioning products and services to be provided by supplier organisations and individual consultants. These will assist the programme to offer innovative and cost-efficient solutions in order to provide education to an increasingly large number of students in multiple countries.

The purpose of this Call for Proposals is to solicit competitive offers and to create a framework register of consultants for the delivery of Game Design, Creation and Coordination Services.


You will find detailed information related to technical specifications, selection criteria, scoresheet, etc. in the bidding documents.

Lot #1 - Coordination Services for Game Design

The services requested will provide coordination and guidance on game design requirements to a multi-disciplinary team consisting of educational, content and game experts, working on the development of the educational games targeting the first three years of curriculum for either math or reading. Linked to the art co-creation process for new game products, the Coordination for Game Design services will safeguard that the game adheres to cultural and contextual considerations, reflecting children’s and other stakeholders’ input into game narrative and style. The target groups are children who do not have access to quality education, the exact context will differ greatly per region. In addition, the services ensure that considerations of user experience (UX) and the created design guidelines are adhered to by all product development parties.

Lot #2 - Creative Co-Creation Services

The creative co-creation services requested will facilitate co-creation design activities for specific products, particularly the storyline and artwork design for serious game applications and e-learning modules and online platform. With regards to the art and style used in the game applications, it should be contextualized and follows from the co-creation process in country with children, teachers and the local creative industry. In the co-creation process contextual considerations, such as cultural appropriateness of storylines and characters, visual literacy and end-user familiarity with IT, are identified and translated into game design guidelines. The guidelines are then used to inform game design and content creation, and should be presented in a format that can be easily understood by stakeholders, artists and game designers.

Lot #3 - Art Content Production and Illustration Services

The services requested will provide art content for educational games for use by children in several countries in the Middle East and Africa. This content can include characters (male and female), game overworld illustrations, color pallets. In addition, the art content services providers may be asked to produce illustrations for other purposes, such as presentations, marketing and communications material.


This tender opportunity is open to all qualified institutions and individual consultants. Interested parties are advised to contact WCH at to obtain the bidding documents free of charge.

Please note that the publication of this Tender Notice doesn’t commit WCH to implement the announced procurement.


The deadline (receiving date, not sending date) for submission of proposals is 02nd August, 2019, at 23:59 local time of the Netherlands. Late bids will not be accepted.